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Director, Media Services

Company Overview:

Brand Networks simplifies social, delivering award-winning social advertising software and services to enterprise customers throughout the world. We are proud to be one of the few companies in the industry formally recognized as an early Snapchat Partner, Instagram Marketing Partner, Pinterest Marketing Developer Partner, LinkedIn Sponsored Updates and Custom Apps partner, and Twitter Ads API Developer.

Description:

The Director, Media Services will be responsible for driving the strategic Social expertise within the department, helping to develop innovative social strategies to meet and exceed client business objectives, and leading tactical execution and optimization of social programs. In conjunction with the SVP, Media Services, the Director will lead the overall direction of the team and internal processes.

  • Provide the overarching media strategy for a top tier clients.
  • Oversee all media buying activity for your designated team.
  • Work across Facebook, Twitter, LinkedIn, Pinterest, Instagram, Snapchat, and other emerging social media platforms to oversee the design, build and management of campaigns through the BN ads platform.
  • Gauge team objectives, challenges and needs by performing regular assessment.
  • Maintain a comprehensive understanding of client’s media budgets and program elements – can easily answer questions pertaining to status of account (stage of plan, buys, current workflows, and client billings).
  • Apply solid understanding of audience profiling techniques, media consumption habits and competitive analysis. Seek innovation solutions and POV’s.
  • Work across internal channels (Customer Success and Professional Services) on plan execution including ad development and selection.
  • Opportunity to participate in new business pitches across verticals.
  • Work in alignment with SVP, Media Services to ensure growth standards are met and operating margins are maintained.
  • Develop quarterly plan to translate media strategy into action.
  • Identify resources to allow for both meeting the client’s current needs but also invest for growth.
  • Develop, implement maintain training programs to ensure proper employee education and new hire onboarding.

Requirements:

  • Bachelor's degree in Marketing, Advertising, Communications or equivalent field of study.
  • 7+ years of direct digital or social media experience required; experience working in a media planning or buying position at an advertising or media agency preferred.
  • Deep ad tech marketing knowledge and proficiency is required.
  • Advanced skills in Excel (pivot tables and macros).
  • Strong analytics, quantitative and problem-solving skills; ability to analyze raw data, draw conclusions, and develop actionable recommendations.
  • Extensive experience working with native social media ad platforms (Facebook PE, Twitter Ads, etc).
  • Excellent verbal and written communication skills; the ability to think on your feet, to be creative and talk knowledgeably about digital media and its implications on today’s businesses.
  • Proven track record of managing teams with internal and external stakeholders.
  • Ability to move fast, be bold and thrive in a dynamic, quickly changing environment.
  • Good sense of humor and team player.
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