View Our Website View All Jobs

Senior Media Analyst

Company Overview:

Brand Networks simplifies social, delivering award-winning social advertising software and services to enterprise customers throughout the world. We are proud to be one of the few companies in the industry formally recognized as an early Snapchat Partner, Instagram Marketing Partner, Pinterest Marketing Developer Partner, LinkedIn Sponsored Updates and Custom Apps partner, and Twitter Ads API Developer.

Description:

The role of the Senior Media Analyst is to take ownership of their top tier clients by working with their team to build, analyze and support paid social campaigns. The Senior Media Analyst should have an expert understanding of social and digital media, and have experience leveraging various ad types, objectives and running tests to drive results. The Senior Media Analyst is tasked with developing both the Associate and Media Analyst by way of training, delegation of workload, and overall client communication.

  • Own setup, troubleshooting, and end-to-end execution of successful advertising campaigns for a variety of clients across various social platforms through the Brand Networks platform.
  • Test and analyze key metrics to optimize performance and meet business objectives.
  • Become a Brand Networks product advocate and expert on the platform amongst Media Services and other revenue teams.
  • Provide continuous optimization of campaigns to exceed client expectations.
  • Communicate with internal teams regarding campaign delivery data pertinent to client and business goals.
  • Creatively and strategically work to understand our client's marketing needs and how to meet them using the Brand Networks platform and social strategy.
  • QA reports & trafficked campaigns, help develop QBR's and other larger client presentations in tandem with managers.
  • Establish strong relationships with internal teams and external platform partners.
  • Participate in Product Working Groups to inform the product roadmap.
  • Manage communication during all phases of an active campaigns lifecycle.
  • Work with media analysts to develop best practices and procedures for building campaigns and reports.
  • Work with Execution Managers to delegate responsibilities to the Analyst & Associate Analysts.
  • Actualize and claim spend on the monthly basis and work with the finance team on delivering invoices when needed.
  • Mentor and invest in Associate Analyst and Media Analyst to ensure proper onboarding and progression in role.
  • Have understanding of social landscape, competition and business trends.

Key Actions:

  • Work with Media Analysts and Associate Directors to develop and implement a comprehensive paid social media strategy.
  • Become an expert in the ways of all BN proprietary applications.
  • Maintain understanding of all social media ad platforms.
  • Participate in the training of junior employees.
  • Leverage pre-established best practices while implementing campaigns and building reports.
  • Contribute new best practices and processes that scale out to your team and department.
  • Track individual performance and account/campaign details (budget, pacing against budget, KPI performance, flight dates, campaign notes, etc).
  • Seek feedback from peers and management on ways to improve individual performance and grow overall Brand Networks business.

Requirements:

  • Bachelor's degree in Marketing, Advertising, Communications or equivalent field of study.
  • 4-5 years of direct digital or social media experience a plus; experience working in a media planning or buying position at an advertising or media agency preferred.
  • Excel skills: comfort with pivot tables is a MUST.
  • Experience in working with large datasets and performing quantitative analysis to derive insights for customers.
  • Experience with Facebook ads, Twitter ads, or other RTB media buying and optimization tools.
  • Demonstrated critical thinking ability.
  • Proven ability to manage multiple projects at a time while paying strict attention to detail.
  • Self-starter who is comfortable with an ever-changing environment.
  • Energetic, drive to succeed, team player.

 

Read More

Apply for this position

Required*
Apply with Indeed
Attach resume as .pdf, .doc, or .docx (limit 2MB) or Paste resume

Paste your resume here or Attach resume file

To comply with government Equal Employment Opportunity / Affirmative Action reporting regulations, we are requesting (but NOT requiring) that you enter this personal data. This information will not be used in connection with any employment decisions, and will be used solely as permitted by state and federal law. Your voluntary cooperation would be appreciated. Learn more.
Gender
Race/Ethnicity

Invitation for Job Applicants to Self-Identify as a U.S. Veteran
  • A “disabled veteran” is one of the following:
    • a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or
    • a person who was discharged or released from active duty because of a service-connected disability.
  • A “recently separated veteran” means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.
  • An “active duty wartime or campaign badge veteran” means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.
  • An “Armed forces service medal veteran” means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.
Veteran status
I IDENTIFY AS ONE OR MORE OF THE CLASSIFICATIONS OF PROTECTED VETERAN LISTED ABOVE
I AM NOT A PROTECTED VETERAN
I DON’T WISH TO ANSWER

Voluntary Self-Identification of Disability
Voluntary Self-Identification of Disability Form CC-305
OMB Control Number 1250-0005
Expires 1/31/2020
Why are you being asked to complete this form?

Because we do business with the government, we must reach out to, hire, and provide equal opportunity to qualified people with disabilities.i To help us measure how well we are doing, we are asking you to tell us if you have a disability or if you ever had a disability. Completing this form is voluntary, but we hope that you will choose to fill it out. If you are applying for a job, any answer you give will be kept private and will not be used against you in any way.

If you already work for us, your answer will not be used against you in any way. Because a person may become disabled at any time, we are required to ask all of our employees to update their information every five years. You may voluntarily self-identify as having a disability on this form without fear of any punishment because you did not identify as having a disability earlier.

How do I know if I have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Blindness
  • Deafness
  • Cancer
  • Diabetes
  • Epilepsy
  • Autism
  • Cerebral palsy
  • HIV/AIDS
  • Schizophrenia
  • Muscular dystrophy
  • Bipolar disorder
  • Major depression
  • Multiple sclerosis (MS)
  • Missing limbs or partially missing limbs
  • Post-traumatic stress disorder (PTSD)
  • Obsessive compulsive disorder
  • Impairments requiring the use of a wheelchair
  • Intellectual disability (previously called mental retardation)
Please check one of the boxes below:

You must enter your name and date
Your Name Today's Date
Reasonable Accommodation Notice

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.


iSection 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.


PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.