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Senior Media Analyst

Company Overview:

Brand Networks offers best-in-class social media advertising optimization and insights. The company delivers award-winning adtech and services to hundreds of enterprise customers, including 71 of the AdAge 100 Leading National Advertisers and 14 of the 25 biggest US companies as ranked in the Fortune 500. Featuring the first and only Artificial Intelligence-based system in social advertising, the Brand Networks Platform helps media teams work better, faster, and smarter. As a virtual assistant, the system helps individual media analysts save an average of 8 hours per week, and has driven meaningful performance gains in thousands of campaigns across Facebook, Instagram, Twitter, Pinterest, and Snapchat.


The role of the Senior Media Analyst is to take ownership of their top tier clients by working with their team to build, analyze and support paid social campaigns. The Senior Media Analyst should have an expert understanding of social and digital media, and have experience leveraging various ad types, objectives and running tests to drive results. The Senior Media Analyst is tasked with developing both the Associate and Media Analyst by way of training, delegation of workload, and overall client communication.

  • Own setup, troubleshooting, and end-to-end execution of successful advertising campaigns for a variety of clients across various social platforms through the Brand Networks platform.
  • Test and analyze key metrics to optimize performance and meet business objectives.
  • Become a Brand Networks product advocate and expert on the platform amongst Media Services and other revenue teams.
  • Provide continuous optimization of campaigns to exceed client expectations.
  • Communicate with internal teams regarding campaign delivery data pertinent to client and business goals.
  • Creatively and strategically work to understand our client's marketing needs and how to meet them using the Brand Networks platform and social strategy.
  • QA reports & trafficked campaigns, help develop QBR's and other larger client presentations in tandem with managers.
  • Establish strong relationships with internal teams and external platform partners.
  • Participate in Product Working Groups to inform the product roadmap.
  • Manage communication during all phases of an active campaigns lifecycle.
  • Work with media analysts to develop best practices and procedures for building campaigns and reports.
  • Work with Execution Managers to delegate responsibilities to the Analyst & Associate Analysts.
  • Actualize and claim spend on the monthly basis and work with the finance team on delivering invoices when needed.
  • Mentor and invest in Associate Analyst and Media Analyst to ensure proper onboarding and progression in role.
  • Have understanding of social landscape, competition and business trends.

Key Actions:

  • Work with Media Analysts and Associate Directors to develop and implement a comprehensive paid social media strategy.
  • Become an expert in the ways of all BN proprietary applications.
  • Maintain understanding of all social media ad platforms.
  • Participate in the training of junior employees.
  • Leverage pre-established best practices while implementing campaigns and building reports.
  • Contribute new best practices and processes that scale out to your team and department.
  • Track individual performance and account/campaign details (budget, pacing against budget, KPI performance, flight dates, campaign notes, etc).
  • Seek feedback from peers and management on ways to improve individual performance and grow overall Brand Networks business.


  • Bachelor's degree in Marketing, Advertising, Communications or equivalent field of study.
  • 4-5 years of direct digital or social media experience a plus; experience working in a media planning or buying position at an advertising or media agency preferred.
  • Excel skills: comfort with pivot tables is a MUST.
  • Experience in working with large datasets and performing quantitative analysis to derive insights for customers.
  • Experience with Facebook ads, Twitter ads, or other RTB media buying and optimization tools.
  • Demonstrated critical thinking ability.
  • Proven ability to manage multiple projects at a time while paying strict attention to detail.
  • Self-starter who is comfortable with an ever-changing environment.
  • Energetic, drive to succeed, team player.


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